Email & Retention Automation
Automated emails and texts that bring customers back. Abandoned basket reminders, review requests, newsletters and SMS.
Abandoned baskets followed up automatically Review requests after delivery Newsletters with proper unsubscribe handling SMS for time-sensitive messages Customer data synced to your email platform Consent recorded properly
By the time a customer leaves a basket or places a first order, most of the work of winning them has already been done. We build the automations that follow up: abandoned basket emails, review requests, post-purchase messages, newsletters and SMS, all triggered by what customers actually do in your store.
Why Choose Us
We've built abandoned basket emails, review requests, newsletters with suppression lists and SMS notifications into eCommerce and subscription platforms, and we run self-hosted mail setups too. As developers, we connect the data properly, so emails go out at the right time with the right products, and an unsubscribe is respected everywhere.
Retention Automation Process
Review
We look at your store data, current emails and where customers drop off.
Plan
We agree the key flows, timing and content, and how consent is collected.
Build
Integration with your store and email or SMS platform, with tracking on every flow.
Improve
We review the results and adjust timing, content and targeting.
Email & Retention Automation
Fixed, transparent pricing with dedicated specialist support, clear deliverables, and zero hidden costs.
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Frequently Asked Questions
Which email platforms do you work with?
Klaviyo and Mailchimp are common choices, and we can integrate most platforms that have an API. For large lists, a self-hosted option such as Sendy can keep sending costs down. We'll recommend based on your list size and needs.
What is an abandoned basket email?
It's an automatic reminder sent when a shopper you can identify leaves items in their basket. It's usually one of the first flows we recommend, because it follows up people who were already close to buying.
Is it legal to email my customers?
Under the UK's PECR rules, you can send marketing emails or texts to individuals who have consented, or to existing customers who bought something similar and were given a simple way to opt out, both when you collected their details and in every message. We build consent capture and unsubscribe handling into every flow. This isn't legal advice, so check anything unusual against the ICO's guidance.
Can you send review requests automatically?
Yes. We can send review requests a set number of days after delivery, using your own reviews or a third-party review service.
Do you do SMS as well?
Yes. SMS suits delivery updates, back-in-stock alerts and short offers. Marketing texts follow the same consent rules as marketing emails.
Do you write the emails?
We focus on the build, the data and the automation, and can write straightforward reminder and transactional copy. For bigger campaigns, we're happy to work with your copywriter or marketing team.
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Ready to Get Started?
Let's discuss your email & retention automation requirements and provide you with a tailored quote.