Blog
Insights on web development, eCommerce, and building better digital products.
Google tag gateway for UK shops: first-party tagging without the jargon
Google tag gateway serves your tags from your own shop domain, so fewer measurement requests look like third-party calls. Here's how it differs from Tag Manager, who should switch it on, and why your cookie banner still matters.
About us pages that win trust: examples and a template
Someone finds your business, likes the work, then wants to know who they would be paying. Here's what a good about us page needs, with three illustrative examples and a short template.
The DMCC Act for UK Online Shops: A Practical Checklist for Pricing, Reviews and Subscriptions
The DMCC Act changed the rules on prices, delivery charges and reviews from April 2025, and new subscription rules are due in 2027. Here's a practical checklist for UK online shops.
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llms.txt for UK Shops: What It Does, What It Doesn't and How to Add One
llms.txt is a short Markdown guide to your site for AI tools. Here's what it really does, what Google and the AI companies say about it, and how to add one on Shopify, WooCommerce or OpenCart.
Introducing the llms.txt Checker and Generator
Our free llms.txt Checker and Generator checks your file against the llms.txt proposal or builds a starter for a shop or service site, with checking and generating done in your browser. Here's what it does, how to use it and why it won't change your Google rankings.
Introducing Our Free Robots.txt Tester and AI Crawler Checker
Google retired its robots.txt tester, and AI crawlers like GPTBot and ClaudeBot have made robots.txt matter more. Our free tester shows which bots can crawl a path, the rule that decides it, and writes AI crawler rules for you.
Passkey Login at Checkout: Faster, Safer Sign-In for UK Shops
Passkeys let customers sign in with a fingerprint, face or PIN instead of a password. Here's what passkey login means for UK shops, what Shopify, WooCommerce and OpenCart can do today, and the pitfalls to avoid.
Agentic Commerce for UK Shops: Getting Your Store Ready for AI Shopping Agents
AI shopping agents can already find and recommend products. Here's what agentic commerce actually means for a UK shop today, and a practical checklist to get your store ready.
Website Design for Tradesmen: What Actually Gets Quote Requests
Most trade websites look fine and do nothing. Here's what actually turns visitors into calls and quote requests, from click-to-call and reviews to speed and service areas.
Do You Need a Native App or a PWA? A Decision Guide for UK Businesses
Native app or Progressive Web App? A plain guide to the real differences in cost, app store fees, offline use and push notifications, so you can pick the right one.
Shopify vs WooCommerce vs OpenCart for UK Small Businesses
Shopify, WooCommerce or OpenCart? An honest UK comparison of what each really costs to run, who owns what, and which one suits your business.
OpenCart 3 to OpenCart 4 Upgrade: What Breaks and How to Plan It
Thinking of moving your store from OpenCart 3 to 4? Here's what actually changes, what tends to break, and how to plan the move without losing sales or rankings.
Introducing Our Privacy-First JWT Debugger & Decoder
A completely local, highly polished JSON Web Token (JWT) debugger that allows you to decode and verify JWTs securely in your browser without ever sending your tokens to a server.
The Importance of Web Accessibility in 2026
Why creating accessible web experiences is more critical than ever, and how inclusive design benefits everyone.
How AI is Transforming E-Commerce in 2026
Explore how Artificial Intelligence is reshaping the online retail landscape, driving personalisation, efficiency, and customer satisfaction.