Your website launches. It's fast, secure, and looks great. Everyone celebrates. Then what? For many businesses, the answer is "nothing"—until something breaks. That's when the panicked call comes: the site's been hacked, or it's suddenly offline, or a critical feature stopped working.

Websites aren't static objects. They're running software that requires ongoing attention. Understanding why—and planning for it—saves money, stress, and potentially your business reputation.

The Reality of Website Software

Every website runs on layers of software. A WordPress site, for example, involves:

The server operating system (Linux, typically)
Web server software (Apache, Nginx)
PHP (the programming language)
WordPress core
Your theme
Every plugin you've installed

Each layer is maintained by different people—security researchers finding vulnerabilities, developers patching them, maintainers releasing updates. When a vulnerability is discovered and patched, that information becomes public. Attackers then scan the internet for sites that haven't applied the patch.

The same applies to OpenCart, Magento, WooCommerce, or any other platform. Regular updates aren't optional extras—they're essential security hygiene.

What Happens Without Maintenance

We regularly take over sites that have been neglected. The pattern is depressingly consistent:

Security Breaches

A plugin has a known vulnerability. The update fixing it was released eighteen months ago—but never applied. An automated scanner found the vulnerability. Now the site is injecting pharmacy spam into search results, or redirecting mobile visitors to scam sites, or hosting malware.

Cleaning up a hacked site takes hours of forensic work, and there's always uncertainty about whether you've found everything. Sometimes the only safe option is rebuilding from a clean backup—assuming one exists and isn't also compromised.

Catastrophic Failures

The hosting company upgrades PHP to a newer version. Suddenly the site throws errors and crashes. That theme from five years ago doesn't support modern PHP. Neither do half the plugins. The site is down until someone can upgrade everything—or downgrade PHP temporarily while a larger fix is planned.

Gradual Degradation

Performance slowly worsens as database tables bloat, cache systems fill, and inefficiencies compound. Visitors experience slower load times and leave. Google notices and adjusts rankings. Revenue drifts downward, but there's no single moment of crisis—just quiet decay.

Lost Opportunities

You want to add a new feature, but the developer discovers the codebase is so outdated that any change requires extensive updates first. A two-day task becomes a two-week project. Or the original developers are unavailable, and new ones struggle to understand aged, undocumented code.

What Maintenance Actually Involves

Proper website maintenance includes several ongoing activities:

Software Updates

Applying updates to core platform, themes, and plugins. This isn't just clicking "update"—it requires testing to ensure updates don't break functionality. Some updates require code changes; others have compatibility issues that need resolution.

Security Monitoring

Watching for signs of compromise: unexpected file changes, suspicious admin accounts, unusual traffic patterns. The earlier an intrusion is detected, the easier it is to contain.

Performance Monitoring

Tracking load times, server response, and resource usage. Identifying problems before they become outages. Optimising as traffic patterns change.

Backups

Regular, tested backups stored securely off-site. Not just having backups, but verifying they can actually be restored. Many businesses discover their backup system failed only when they desperately need it.

Uptime Monitoring

Automated checks that the site is accessible. If it goes down at 3am, you want to know immediately—not when customers start complaining the next morning.

SSL Certificate Management

Ensuring certificates remain valid and renew before expiration. An expired SSL certificate means browser warnings that drive visitors away and potentially break checkout entirely.

The Cost of Neglect vs. Prevention

Maintenance costs money—typically a few hundred pounds monthly for a professional service. That can seem like an expense to cut, especially when nothing visible has gone wrong recently.

But consider the alternative costs:

Hack cleanup: Emergency response to a compromised site typically runs £500-2000+, depending on severity. That's just the technical work—it doesn't count lost sales during downtime, customer trust damage, or SEO recovery.

Emergency development: When something breaks and you need it fixed now, you're paying premium rates for urgent work. The same fix might cost a third as much as part of planned maintenance.

Reputation damage: A hacked site serving malware or spam damages your brand with customers and search engines alike. Rebuilding that trust takes far longer than fixing the technical problem.

Data loss: Without proper backups, a catastrophic failure could lose years of orders, customer data, and content. For some businesses, that's an existential threat.

Viewed this way, maintenance isn't an expense—it's insurance. And like insurance, the cost seems unnecessary until you need it.

DIY vs. Professional Maintenance

Some businesses handle maintenance internally. This can work if:

You have staff with relevant technical skills
That responsibility is formally assigned, not assumed
Time is allocated for regular maintenance tasks
There's documentation of what needs doing and how
Someone monitors for security issues in your specific stack

Often, though, internal maintenance becomes "whoever has time, when they remember." Updates slip. Backups aren't tested. No one notices when the SSL is about to expire. The technical debt accumulates until crisis forces attention.

Professional maintenance—whether from your original developers or a service provider—brings dedicated attention. It's someone's job to keep your site healthy, not an afterthought squeezed between other responsibilities.

What to Look for in a Maintenance Service

If you're evaluating maintenance options, consider:

Scope: What exactly is included? Updates, monitoring, backups, security scanning, support requests?
Response time: How quickly will they respond to problems? Is there emergency support for critical issues?
Proactivity: Do they just react to problems, or actively monitor and prevent them?
Transparency: Will you receive regular reports on what's been done?
Expertise: Do they have experience with your specific platform and technology stack?
Availability: What's their capacity? Will you get attention when you need it?

Our Approach: Care Plans

We offer Care Plans for websites we've built and for those we inherit. They include regular updates, security monitoring, backups, uptime monitoring, and priority support. Different tiers suit different needs—a simple brochure site needs less attention than a busy eCommerce store.

For existing clients, it's a natural continuation of the relationship. For new clients with neglected sites, we start with a health check to understand the current state and bring things up to standard before ongoing maintenance begins.

If your website doesn't have a maintenance plan—or you're not sure what's actually happening with it—get in touch. We can assess your current situation and recommend an appropriate level of care.

Blog

Why Your Website Needs a Maintenance Plan